We at consumer opinion, take pride in the research we conduct for various industries. One of the greatest evolving industry is the Automobile field.
We conduct various kinds of market research for the automotive industry. Here is a brief example of CAR clinical trial that we conducted.
Methodology – Product Evaluation (car clinical) + Dynamic driving test + Mini FGD.
Sample size – 100 groups
Base size – 500 people
Length – 200 minutes – car clinic 80 mins / driving – 60 mins / Mini FGD – 60 Mins.
Process –
Each respondent would conduct a clinical trial research on the vehicle for about 80 minutes. There was a total of 3 cars which needed evaluation from various brands where the brand identity was covered in order to avoid disclosing companies.
The respondent would then get to drive all 3 vehicles for a span of 20 minutes each and to give their opinions on each vehicles driving capabilities.
Respondent Criteria –
Male/Female
Purchased a vehicle in the last 2 years.
The main decision maker in purchasing their vehicle.
Our trial was conducted in Saudi Arabia- Jeddah.
Check out our website for more details with regards to the kind of fieldwork we can conduct. –
c-o-consumer.com
Qualitative and quantitative analysis
Consumer insights